In this Life there are very few things which can be objectively described as “the best.” Certain athletic achievements come to mind. In most arenas, though, consideration as “the best” is at best (pun intended) a wildly subjective undertaking.
For instance: which company makes the best wristwatch- Rolex or Omega? Or is it Vacheron Constantin or perhaps Patek Philippe? By what standard is a timepiece judged to be “the best?” The watch manufacturers previously mentioned have offerings which vary markedly in price with Omega starting on the “low end” at USD ~$2,000 with all four companies selling watches that are well into the six-figure range. Is a yellow gold Patek costing USD $150,000+ featuring a tourbillon complication the best wristwatch? If by “the best” one is speaking of accuracy in timekeeping, it is a most embarrassing (and objectively verifiable) fact that there are watches on the market costing less than USD $100 that are far more accurate (down to the second in A DAY) than watches costing more than some three bedroom houses.
If a watch having a platinum case and a waffle face set with diamonds and containing a precision automatic Swiss movement with +/- 5 second per day accuracy is of highest importance to its owner then this watch could reasonably be considered “the best.” (Personally, I tend toward absolute accuracy as a priority, along with robust construction, combined with a visually appealing design. While my watch preferences are well above the aforementioned discount store price point of $100, I suspect I would never encounter a $100,000 or even a $10,000 watch that I would feel to be a better choice, a “better” watch, than my “best” Oceanus Cachalot.)
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This post is not about wristwatches, it is about value. That which provides the greatest value is typically the greatest determiner of that which is “best.”
It seems we live in Times where many have forgotten the importance of value. It is not about the amount of money you spend, it is about the value you receive. Value is more than cost; value speaks to worth. Quality, durability, aesthetics, and desirability help to describe the experience of worth and, thus, value.
Now for the big reveal – This is true in all realms: Physical, Emotional, Mental, Spiritual, and Creative/Self-Expressive.
It should be stated that what is “best” today may not be the “best” tomorrow. It is not without good reason that The Gentleman Mystic’s motto is “There Is Always More.”
©Billy Red Horse