Tag Archives: coherence

Coherence Of Message

If your goal is to impart a message and to have it taken on board as valid and worthwhile, one of the surest (and quickest) ways to have that message challenged or discounted outright is to not be an obvious practitioner of exactly what it is you are promoting.  Overweight dietitians, pallid physicians, broke financial advisers, and temperamental meditation instructors are just a few examples of those who present a face-forward that screams, “do as I say, not as I do!”  And any sane person would be well within their good senses to beat a hasty retreat from such as these whenever and wherever they are encountered.

Very rarely is there only one right way to do something.  But whatever behavior or methodology is being promoted (and usually charged for) should be consistent with the herald bearing the message.  There should be evidence to support the claim.  If you are one who has something to say, a product to sell, or an idea to spread, then it is in your best interest to be a walking and talking billboard for the value you purport to offer; there must be an obvious coherence of message and demonstrable results if you are to be taken seriously in this day and age.

It is challenging enough to persuade others to consider what it is you might have to offer without sabotaging your efforts.  Don’t make the task all the more difficult by presenting a message that appears to contradict the facts.

Walk your talk.

©Billy Red Horse